Psychology of Sales – tapping into emotional needs

Psychology of Sales – tapping into emotional needs

Here are 10 top tips for attracting sales using psychology and linking  to Maslow’s Hierarchy of Needs. Physiological needs: 1          People need to know that wherever you work there are basic facilities, toilets, water, comfortable place to sit.  Tell them about your premises Safety and security: 2         Be clear about who you are and what you do.   Give a strong clear message in your advertising, when you speak to others, when you talk about your product.  I do this….for your health     It will help build that family home….   It can also help you to improve your…

Read more

Why successful people have therapy

Why successful people have therapy

With the sad news today of the death of the wonderful actor James Gandolfini it got me to thinking about how many times my own clients have told me they have felt like Tony Soprano in the therapy room.  Tony was the mafia boss so wonderfully portrayed by James in the six series of the Sopranos.  Tony and his therapist had that kind of relationship that is essential to good therapy.  He would tell her all the gory details of his rise to power and his everyday problems of being a mafia boss and she would help him explore his thoughts…

Read more