Psychology of Sales – tapping into emotional needs

Psychology of Sales – tapping into emotional needs

Here are 10 top tips for attracting sales using psychology and linking  to Maslow’s Hierarchy of Needs. Physiological needs: 1          People need to know that wherever you work there are basic facilities, toilets, water, comfortable place to sit.  Tell them about your premises Safety and security: 2         Be clear about who you are and what you do.   Give a strong clear message in your advertising, when you speak to others, when you talk about your product.  I do this….for your health     It will help build that family home….   It can also help you to improve your…

Read more

How to talk to your children about divorce

How to talk to your children about divorce

Can you imagine being a child in the middle of a divorce.  It is a confusing and upsetting time for all concerned and as caring parents the more you can do to help your kids through this difficult time the better. No two people go into marriage with the expectation that it won’t last and of course where children are concerned this is doubly upsetting.  Even if you were the one that chose to divorce it is still a difficult decision to make.  When a marriage breaks down its all too easy to apportion blame.  In reality with two of…

Read more

How to Stick to your Diet – 5 Key questions

I recently held a one day workshop on the psychological factors around eating and being on a diet.   This workshop was held as a fundraiser for breast cancer and included lunch!!!   Yes I cooked (with some help which was gratefully received). 12 lovely ladies turned up of all different shapes and sizes.  Their reasons for attending were quite different too.  Some wanted to lose weight after Christmas.  Others have spent most of their lives on one diet or another and just wanted some new ideas.  Others were not looking to lose weight but were interested in the psychology…

Read more

Goals and where am I now?

Until you know where you are then its going to be difficult to take meaningful steps towards where you want to be.  Quite often we kid ourselves and others about our lives, what we do, who we know, how successful we are or not.  Its all too easy to make things up to impress others or to bury our heads in the sand with the truth. Honesty and truth about yourself will set you free to open yourself up to happiness, creativity, success and freedom. I’m going to show you a little exercise I use with clients looking to make…

Read more

Why goals are important

So, its the 21st January and today is the day when most New Year resolutions are said to fall apart.    Its all fine and good to resolve for change but unless your are specific about what it is you are aiming for then how can you stick to it.  For example, if you said I want to go to Yorkshire this weekend would you just set off without consulting a map or your sat nav?    Even before that would you decide where a about in Yorkshire you are going.  Its a big place.  Are you going to the…

Read more